To Connect With Customers, Let Them Tell Their Stories

A Florida utility’s campaign involving homemade videos has residents talking about their unique perspectives on the value of water in their lives.

To Connect With Customers, Let Them Tell Their Stories

The Miami-Dade Water and Sewer Department was looking to strengthen connections with customers. The team found those connections lay in each person’s unique experiences with water.

“We recognized that we all come from different walks of life and have different experiences, but...

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